Hi team,
Below is a
excerpt from a Network Marketing newsletter I recieved today.
Steve
How prospects REALLY join --
proof.
Last year I spoke at one of the sessions on the
annual MLM Cruise. About 40 people were in this session.
I asked the
question:
"How were you
introduced to network marketing?"
I gave them some
choices:
A. Relative or friend.
B. Newspaper
advertising.
C. A mailing.
D. An audio cassette
or CD.
E. At a trade show.
F. Radio
advertising.
G. The Internet.
H. By
referral.
I. By a stranger at a chance
encounter.
J. Saw a flyer.
Ten choices . . . 40 people. Well, these were not ordinary
people, these were leaders.
So what would you guess? How many of
these leaders were sponsored in each category? Do you think more were introduced
to network marketing by advertising? More by relatives and friends? More by the
Internet?
Think about this for a moment.
What do you think is the
very top category or categories?
How do you think most of the 40 leaders
were introduced to network marketing?
. . . The answer might surprise
you.
. . . And the answer might change how you go about finding new
prospects.
So . . . are you ready for the answers?
Here are
the results:
36 -
Relative or friend.
2 - The
Internet.
1 - Newspaper advertising.
1 - Radio advertising.
0 - A
mailing.
0 - An audio cassette or
CD.
0 - At a trade show.
0 - By
referral.
0 - By a stranger at a chance
encounter.
0 - Saw a flyer.
Well, it doesn't
take a rocket scientist to see a pattern here. Even in the age of the
Internet, only 2 out of 40 leaders were sponsored because of an email campaign,
banner ads, a cool web page, etc.
By the way, just so you don't think
that I am prejudiced about the results, I was the one leader who was sponsored
by newspaper advertising. I answered a newspaper ad back in
1972.
I am not saying that these other
methods don't work.
They do work.
I am saying
that if we want to go fishing, maybe we should go to where the fish are. If 90%
(36 out of 40 leaders) are sponsored by a relative or friend, then why do we
spend 90% of our time trying to find leaders through these other
methods?
I know many distributors who try calling cold leads, buy lists
for autoresponders, run newspaper ads, pass out flyers and they still haven't
contacted their warm market. Crazy, isn't it?
It's like trying to go
shopping by driving down a deserted country road. It makes more sense to go
shopping in a shopping mall.
So, if you have some new distributors who
are struggling with these cold market techniques, show them this
survey.
Show them that they are nine times more likely to find a leader
with relatives and friends than all of the other methods combined!
--
Tom "Big Al" Schreiter
www.fortunenow.com
